CUSTOMER STORY | Rippling powers AI-driven GTM with Genie Agents on Databricks

Tushar_Parekar — Wed, 09 Sep 2026 14:59:21 GMT

“Databricks gives us a scalable foundation for agentic GTM with Genie. We can combine governed data, machine learning and semantic retrieval to build new experiences quickly.” - John Kutay, Head of Growth Engineering, Rippling

Rippling’s go-to-market teams need timely, trusted data to personalize outreach, prioritize accounts and act on new opportunities. By building GrowthOS on Databricks and integrating Genie Agents, Rippling created a governed conversational layer where employees and AI agents can work from the same real-time GTM intelligence.

Key highlights:

2,800+ operators use Genie-powered agents monthly, generating more than 2 million AI-powered queries across sales, marketing, operations and analytics.
33% lift in demos booked during staged A/B tests of AI-driven personalization.
20% lift in new opportunities generated through data-driven GTM intelligence.
A unified foundation for people and agents: Rippling uses Spark Declarative Pipelines, Delta Lake and machine learning pipelines to continuously process first- and third-party data.
Trusted, reusable intelligence: Entity resolution reconciles customer and prospect records across hundreds of millions of records, while AI Search supports grounded semantic retrieval with lower inference costs and faster responses.

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CUSTOMER STORY | Rippling powers AI-driven GTM with Genie Agents on Databricks