CUSTOMER STORY | BookMyShow scales self-service analytics with Genie

Tushar_Parekar — Thu, 01 Oct 2026 16:18:54 GMT

“Genie has taken data access at BookMyShow from something only a handful of engineers could do to something any teammate across the company can do themselves in seconds.” - Noel Curtis, Chief Technology Officer, BookMyShow

BookMyShow, India’s leading entertainment technology platform for movie and live event ticketing, serves more than 100 million monthly active users and sells 22 million tickets each month. As demand for insights grew across marketing, finance, live entertainment and cinemas, a centralized data team became a bottleneck. By moving to the Databricks Data + AI Platform and adopting Unity Catalog and Genie, BookMyShow gave teams a faster, governed way to ask questions and act on data independently.

Key highlights:

80+ Genie Agents: BookMyShow built domain-specific experiences for marketing, customer lifecycle management, live events, cinemas and other business teams.
90% fewer data engineering tickets: Teams became more self-sufficient by using Genie Code for independent analysis and dashboard development.
3,500+ offers tracked daily: A marketing and CLM Agent helps teams monitor payment promotions, promo codes, third-party offers and loyalty benefits.
Months to about a day: Standardizing publisher data access with OpenSharing sharply reduced partner integration time.
Self-service partner reporting: A single analyst built an IPL ticketing app with Databricks Apps in a couple of hours, then expanded access from one franchise to four in days.
Governance at scale: Unity Catalog provides the access controls, classification and lineage BookMyShow needs as self-service analytics expands.

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CUSTOMER STORY | BookMyShow scales self-service analytics with Genie