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    <title>topic Find Sensitive Data at Scale with Data Classification in Unity Catalog in Announcements</title>
    <link>https://community.databricks.com/t5/announcements/find-sensitive-data-at-scale-with-data-classification-in-unity/m-p/136750#M406</link>
    <description>&lt;P&gt;&lt;FONT face="arial,helvetica,sans-serif" size="4"&gt;Today, we’re excited to announce the Public Preview of Databricks Data Classification on AWS, Azure Databricks, and GCP.&lt;/FONT&gt;&lt;/P&gt;
&lt;H2&gt;&lt;STRONG&gt;Why Sensitive Data Gets Missed&lt;/STRONG&gt;&lt;/H2&gt;
&lt;P&gt;As organizations scale their data platforms, sensitive information often hides in plain sight. New tables land every day, regulatory landscapes are becoming increasingly complex, and the stakes are higher than ever. According to the&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://cms.law/en/int/publication/gdpr-enforcement-tracker-report/numbers-and-figures" rel="nofollow noopener noreferrer" target="_blank"&gt;GDPR Enforcement Tracker Report&lt;/A&gt;, GDPR fines alone exceeded €5.6 billion in 2025, a growth of €1.17 billion since 2024.&lt;/P&gt;
&lt;P&gt;Manual discovery methods simply don’t scale. What worked for hundreds of tables fails at thousands. The result? Compliance blind spots, costly audits, and stalled democratization of data. The fundamental problem is that you simply can’t protect what you can’t find.&lt;/P&gt;
&lt;H2&gt;&lt;STRONG&gt;Introducing Agentic Data Classification&lt;/STRONG&gt;&lt;/H2&gt;
&lt;P&gt;Data Classification uses an agentic AI system to automatically discover and tag sensitive data across all your catalogs. It provides continuous visibility into where personally identifiable information (PII) resides, enabling you to stay compliant, automate protection, and confidently share data across teams, even as your data grows.&lt;/P&gt;
&lt;P&gt;&lt;FONT size="5"&gt;&lt;STRONG&gt;&lt;A href="https://www.databricks.com/blog/find-sensitive-data-scale-data-classification-unity-catalog?utm_source=bambu&amp;amp;utm_medium=social&amp;amp;utm_campaign=advocacy" target="_blank" rel="noopener"&gt;Click here to read more.&lt;/A&gt;&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;</description>
    <pubDate>Thu, 30 Oct 2025 14:12:07 GMT</pubDate>
    <dc:creator>Sujitha</dc:creator>
    <dc:date>2025-10-30T14:12:07Z</dc:date>
    <item>
      <title>Find Sensitive Data at Scale with Data Classification in Unity Catalog</title>
      <link>https://community.databricks.com/t5/announcements/find-sensitive-data-at-scale-with-data-classification-in-unity/m-p/136750#M406</link>
      <description>&lt;P&gt;&lt;FONT face="arial,helvetica,sans-serif" size="4"&gt;Today, we’re excited to announce the Public Preview of Databricks Data Classification on AWS, Azure Databricks, and GCP.&lt;/FONT&gt;&lt;/P&gt;
&lt;H2&gt;&lt;STRONG&gt;Why Sensitive Data Gets Missed&lt;/STRONG&gt;&lt;/H2&gt;
&lt;P&gt;As organizations scale their data platforms, sensitive information often hides in plain sight. New tables land every day, regulatory landscapes are becoming increasingly complex, and the stakes are higher than ever. According to the&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://cms.law/en/int/publication/gdpr-enforcement-tracker-report/numbers-and-figures" rel="nofollow noopener noreferrer" target="_blank"&gt;GDPR Enforcement Tracker Report&lt;/A&gt;, GDPR fines alone exceeded €5.6 billion in 2025, a growth of €1.17 billion since 2024.&lt;/P&gt;
&lt;P&gt;Manual discovery methods simply don’t scale. What worked for hundreds of tables fails at thousands. The result? Compliance blind spots, costly audits, and stalled democratization of data. The fundamental problem is that you simply can’t protect what you can’t find.&lt;/P&gt;
&lt;H2&gt;&lt;STRONG&gt;Introducing Agentic Data Classification&lt;/STRONG&gt;&lt;/H2&gt;
&lt;P&gt;Data Classification uses an agentic AI system to automatically discover and tag sensitive data across all your catalogs. It provides continuous visibility into where personally identifiable information (PII) resides, enabling you to stay compliant, automate protection, and confidently share data across teams, even as your data grows.&lt;/P&gt;
&lt;P&gt;&lt;FONT size="5"&gt;&lt;STRONG&gt;&lt;A href="https://www.databricks.com/blog/find-sensitive-data-scale-data-classification-unity-catalog?utm_source=bambu&amp;amp;utm_medium=social&amp;amp;utm_campaign=advocacy" target="_blank" rel="noopener"&gt;Click here to read more.&lt;/A&gt;&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;</description>
      <pubDate>Thu, 30 Oct 2025 14:12:07 GMT</pubDate>
      <guid>https://community.databricks.com/t5/announcements/find-sensitive-data-at-scale-with-data-classification-in-unity/m-p/136750#M406</guid>
      <dc:creator>Sujitha</dc:creator>
      <dc:date>2025-10-30T14:12:07Z</dc:date>
    </item>
    <item>
      <title>Re: Find Sensitive Data at Scale with Data Classification in Unity Catalog</title>
      <link>https://community.databricks.com/t5/announcements/find-sensitive-data-at-scale-with-data-classification-in-unity/m-p/139116#M431</link>
      <description>&lt;P&gt;Very useful feature. However, how can we impact the&amp;nbsp; identification hit rate from currently mentioned rate of 60% ? Can there be extra context passed on depending on the domains or desired sensitivity ?&lt;/P&gt;</description>
      <pubDate>Fri, 14 Nov 2025 15:41:42 GMT</pubDate>
      <guid>https://community.databricks.com/t5/announcements/find-sensitive-data-at-scale-with-data-classification-in-unity/m-p/139116#M431</guid>
      <dc:creator>Raman_Unifeye</dc:creator>
      <dc:date>2025-11-14T15:41:42Z</dc:date>
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