https://community.databricks.com/t5/announcements/customer-story-with-databricks-lakeflow-sdp-sega-delivers-real/m-p/150900#M653 <P>Insightful, thanks for sharing&nbsp;<a href="https://community.databricks.com/t5/user/viewprofilepage/user-id/202433">@Om_Jha</a>&nbsp;</P> Sat, 14 Mar 2026 14:03:51 GMT Sumit_7 2026-03-14T14:03:51Z https://community.databricks.com/t5/announcements/customer-story-with-databricks-lakeflow-sdp-sega-delivers-real/m-p/149694#M634 <P><SPAN>“We literally don’t really think about the pipelines anymore. If the studio adds a new event or series of events, Spark Declarative Pipelines just handles it.” – </SPAN><I><SPAN>Felix Baker, Head of Data Services, SEGA Europe</SPAN></I></P> <P><SPAN>Discover how SEGA is turning massive volumes of live game telemetry into real-time insights using Lakeflow Spark Declarative Pipelines (SDP), powering better player experiences, smarter decisions and major cost savings at scale.</SPAN></P> <P><STRONG>Key highlights:&nbsp;</STRONG></P> <UL> <LI style="font-weight: 400;" aria-level="1"><STRONG>4x infrastructure cost reduction:</STRONG><SPAN>Replaced a complex, always-on streaming stack with Lakeflow SDP, cutting pipeline infrastructure costs by approximately 4x.</SPAN></LI> <LI style="font-weight: 400;" aria-level="1"><STRONG>Sub-5-minute data latency from game to insight: </STRONG><SPAN>Game events flow from consoles and platforms into actionable dashboards and models in under five minutes, enabling rapid, data-driven decisions.</SPAN></LI> <LI style="font-weight: 400;" aria-level="1"><STRONG>40k events per second across 40M+ players: </STRONG><SPAN>Processes ~40,000 events per second from 450+ event types and 140+ games, all orchestrated through Lakeflow SDP on Databricks.</SPAN></LI> <LI style="font-weight: 400;" aria-level="1"><STRONG>Automated, low-maintenance pipelines:</STRONG><SPAN> SQL-first, declarative pipelines handle schema changes, bad data, stream grouping and scaling automatically, so teams “don’t really think about the pipelines anymore.”</SPAN></LI> <LI style="font-weight: 400;" aria-level="1"><STRONG>Better gameplay and player engagement: </STRONG><SPAN>Real-time insights drive game balancing, feature ROI analysis, churn and retention modeling, and highly targeted marketing and CRM use cases.</SPAN></LI> </UL> <P><SPAN>Want to simplify streaming at scale and unlock real-time insights from your own event data? Check out the complete story </SPAN><A href="https://www.databricks.com/customers/sega/spark-declarative-pipelines?utm_source=bambu&amp;utm_medium=social&amp;utm_campaign=advocacy" target="_blank"><SPAN>here</SPAN></A><SPAN>.&nbsp;</SPAN></P> <P><SPAN>Learn more about </SPAN><A href="https://www.databricks.com/product/data-engineering/spark-declarative-pipelines" target="_blank"><SPAN>Lakeflow Spark Declarative Pipelines</SPAN></A><SPAN> and how it can modernize your data pipelines.</SPAN></P> Tue, 03 Mar 2026 12:32:33 GMT https://community.databricks.com/t5/announcements/customer-story-with-databricks-lakeflow-sdp-sega-delivers-real/m-p/149694#M634 Om_Jha 2026-03-03T12:32:33Z https://community.databricks.com/t5/announcements/customer-story-with-databricks-lakeflow-sdp-sega-delivers-real/m-p/150900#M653 <P>Insightful, thanks for sharing&nbsp;<a href="https://community.databricks.com/t5/user/viewprofilepage/user-id/202433">@Om_Jha</a>&nbsp;</P> Sat, 14 Mar 2026 14:03:51 GMT https://community.databricks.com/t5/announcements/customer-story-with-databricks-lakeflow-sdp-sega-delivers-real/m-p/150900#M653 Sumit_7 2026-03-14T14:03:51Z