https://community.databricks.com/t5/announcements/securely-send-first-party-conversion-signals-with-snapchat/m-p/155828#M767 <P><STRONG>Databricks</STRONG><SPAN> now offers </SPAN><STRONG>Snapchat Conversions API (CAPI)</STRONG><SPAN> as a listing on Databricks Marketplace, so marketing and data teams can send governed, first‑party conversion events from the Lakehouse directly to Snapchat without CDPs, reverse ETL, or custom connectors.</SPAN></P> <P><FONT size="4"><STRONG>Key highlights</STRONG></FONT></P> <UL> <LI aria-level="1"><STRONG>Lakehouse → Snapchat, directly: </STRONG><SPAN>Use a pre‑built notebook from Databricks Marketplace to stream web, app, and offline events from your gold tables into Snapchat’s Conversions API.</SPAN></LI> </UL> <UL> <LI aria-level="1"><STRONG>Stronger signals than pixel alone: </STRONG><SPAN>Combine governed, server‑side events with Snap Pixel to improve Event Match Quality, capture conversions that browser tracking can miss, and reduce duplicate counting with built‑in batching and deduplication.</SPAN></LI> </UL> <UL> <LI aria-level="1"><STRONG>Runs entirely in your Databricks environment: </STRONG><SPAN>Data stays governed by Unity Catalog with existing security, lineage, and access controls; teams decide exactly which events and fields are shared, and on what schedule.</SPAN></LI> </UL> <P class="p8i6j01 paragraph"><A style="background-color: #ff3621; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px; font-weight: bold; display: inline-block;" href="https://www.databricks.com/blog/snapchat-conversions-api-databricks-marketplace?utm_source=bambu&amp;utm_medium=social&amp;utm_campaign=advocacy" target="_blank" rel="noopener"><span class="lia-unicode-emoji" title=":link:">🔗</span> Read the full post here&nbsp;<span class="lia-unicode-emoji" title=":backhand_index_pointing_left:">👈</span></A>&nbsp;</P> Wed, 29 Apr 2026 17:10:19 GMT Tushar_Parekar 2026-04-29T17:10:19Z https://community.databricks.com/t5/announcements/securely-send-first-party-conversion-signals-with-snapchat/m-p/155828#M767 <P><STRONG>Databricks</STRONG><SPAN> now offers </SPAN><STRONG>Snapchat Conversions API (CAPI)</STRONG><SPAN> as a listing on Databricks Marketplace, so marketing and data teams can send governed, first‑party conversion events from the Lakehouse directly to Snapchat without CDPs, reverse ETL, or custom connectors.</SPAN></P> <P><FONT size="4"><STRONG>Key highlights</STRONG></FONT></P> <UL> <LI aria-level="1"><STRONG>Lakehouse → Snapchat, directly: </STRONG><SPAN>Use a pre‑built notebook from Databricks Marketplace to stream web, app, and offline events from your gold tables into Snapchat’s Conversions API.</SPAN></LI> </UL> <UL> <LI aria-level="1"><STRONG>Stronger signals than pixel alone: </STRONG><SPAN>Combine governed, server‑side events with Snap Pixel to improve Event Match Quality, capture conversions that browser tracking can miss, and reduce duplicate counting with built‑in batching and deduplication.</SPAN></LI> </UL> <UL> <LI aria-level="1"><STRONG>Runs entirely in your Databricks environment: </STRONG><SPAN>Data stays governed by Unity Catalog with existing security, lineage, and access controls; teams decide exactly which events and fields are shared, and on what schedule.</SPAN></LI> </UL> <P class="p8i6j01 paragraph"><A style="background-color: #ff3621; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px; font-weight: bold; display: inline-block;" href="https://www.databricks.com/blog/snapchat-conversions-api-databricks-marketplace?utm_source=bambu&amp;utm_medium=social&amp;utm_campaign=advocacy" target="_blank" rel="noopener"><span class="lia-unicode-emoji" title=":link:">🔗</span> Read the full post here&nbsp;<span class="lia-unicode-emoji" title=":backhand_index_pointing_left:">👈</span></A>&nbsp;</P> Wed, 29 Apr 2026 17:10:19 GMT https://community.databricks.com/t5/announcements/securely-send-first-party-conversion-signals-with-snapchat/m-p/155828#M767 Tushar_Parekar 2026-04-29T17:10:19Z