topic Re: Meta Ads is now a native data source in Databricks Lakeflow Connect in Community Articles

Meta Ads is now a native data source in Databricks Lakeflow Connect

Yogesh_Verma_ — Sun, 28 Dec 2025 10:02:05 GMT

Meta Ads is now a native data source in Databricks

Databricks just announced a Meta Ads connector (Beta) powered by Lakeflow Connect, making it easy to ingest advertising data directly into Databricks—no custom APIs, no CSV exports, no brittle scripts.

With this connector, Meta Ads data becomes a first-class citizen in the Lakehouse, sitting alongside product, finance, and customer data.

Why this matters:

Direct ingestion from Meta Ads using a built-in connector
Incremental loads handled automatically
Data lands as Delta streaming tables
Less pipeline maintenance for data engineers

You can ingest key objects like campaigns, ad sets, ads, creatives, and ad_insights, with flexible breakdowns (age, gender, country, device, placement) and daily performance metrics.

Release notes & setup: https://lnkd.in/gsHsZDsy

Re: Meta Ads is now a native data source in Databricks Lakeflow Connect

mukul1409 — Sun, 28 Dec 2025 15:39:42 GMT

Great update : this is a big win for analytics teams.
The new Meta Ads native connector (Beta) in Databricks, powered by Lakeflow Connect, significantly reduces the operational burden that typically comes with ad-tech ingestion.

Excited to see Lakeflow Connect expanding to more SaaS and ad platforms. Looking forward to trying this out and sharing learnings as the beta matures.

Re: Meta Ads is now a native data source in Databricks Lakeflow Connect

Hubert-Dudek — Mon, 29 Dec 2025 13:47:04 GMT

Have to test it. Confluence Lakeflow Connect is amazing, so I suspect that one also!