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    <title>topic Customer data lake in MVP Articles</title>
    <link>https://community.databricks.com/t5/mvp-articles/customer-data-lake/m-p/160856#M229</link>
    <description>&lt;P&gt;Once your apps are hosted in Databricks, you need one more element...&lt;/P&gt;
&lt;P&gt;Customer data lake&lt;/P&gt;
&lt;P&gt;If you need to run campaigns and maintain master records, a customer data lake becomes essential as it allows you to build your own solution (the premise: SaaS is dead) with all the tools to support it #databricks #DataAISummit&lt;/P&gt;
&lt;P&gt;&lt;A href="https://databrickster.medium.com/my-favorite-announcements-from-the-data-ai-summit-2026-317fc68d4e75" target="_blank"&gt;https://databrickster.medium.com/my-favorite-announcements-from-the-data-ai-summit-2026-317fc68d4e75&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;&lt;A href="https://www.sunnydata.ai/blog/data-ai-summit-2026-announcements" target="_blank"&gt;https://www.sunnydata.ai/blog/data-ai-summit-2026-announcements&lt;/A&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="news.png" style="width: 999px;"&gt;&lt;img src="https://community.databricks.com/t5/image/serverpage/image-id/28375i0A497660F96B5A7D/image-size/large?v=v2&amp;amp;px=999" role="button" title="news.png" alt="news.png" /&gt;&lt;/span&gt;&lt;/P&gt;</description>
    <pubDate>Mon, 29 Jun 2026 12:42:32 GMT</pubDate>
    <dc:creator>Hubert-Dudek</dc:creator>
    <dc:date>2026-06-29T12:42:32Z</dc:date>
    <item>
      <title>Customer data lake</title>
      <link>https://community.databricks.com/t5/mvp-articles/customer-data-lake/m-p/160856#M229</link>
      <description>&lt;P&gt;Once your apps are hosted in Databricks, you need one more element...&lt;/P&gt;
&lt;P&gt;Customer data lake&lt;/P&gt;
&lt;P&gt;If you need to run campaigns and maintain master records, a customer data lake becomes essential as it allows you to build your own solution (the premise: SaaS is dead) with all the tools to support it #databricks #DataAISummit&lt;/P&gt;
&lt;P&gt;&lt;A href="https://databrickster.medium.com/my-favorite-announcements-from-the-data-ai-summit-2026-317fc68d4e75" target="_blank"&gt;https://databrickster.medium.com/my-favorite-announcements-from-the-data-ai-summit-2026-317fc68d4e75&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;&lt;A href="https://www.sunnydata.ai/blog/data-ai-summit-2026-announcements" target="_blank"&gt;https://www.sunnydata.ai/blog/data-ai-summit-2026-announcements&lt;/A&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="news.png" style="width: 999px;"&gt;&lt;img src="https://community.databricks.com/t5/image/serverpage/image-id/28375i0A497660F96B5A7D/image-size/large?v=v2&amp;amp;px=999" role="button" title="news.png" alt="news.png" /&gt;&lt;/span&gt;&lt;/P&gt;</description>
      <pubDate>Mon, 29 Jun 2026 12:42:32 GMT</pubDate>
      <guid>https://community.databricks.com/t5/mvp-articles/customer-data-lake/m-p/160856#M229</guid>
      <dc:creator>Hubert-Dudek</dc:creator>
      <dc:date>2026-06-29T12:42:32Z</dc:date>
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