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Agent Bricks in Action: Smarter Offer Targeting for Sales Teams

Sujitha
Databricks Employee
Databricks Employee

From Sales Dilemma to Data-Driven Action

Even the best commercial offers are only as effective as their delivery. At Databricks, we provide free credit offers to help customers get started or accelerate adoption, but sales representatives face a deceptively simple question: which of my customer accounts are eligible, and which should I reach out to first?

What seems like a straightforward task can be opaque and quickly turn into a time-consuming, multi-team effort, especially when accounts are unexpectedly ineligible for offers. Sales teams often need to dig through documentation, consult Slack threads, and manually investigate accounts with operations teams. This creates unnecessary back-and-forth, slows down momentum, and gets in the way of providing customers with high-value offers. Even when accounts are known to be eligible, itโ€™s not always obvious which should be prioritized.

Building a Smarter System with Agent Bricks

To tackle the problem, our team turned to Agent Bricks โ€” Databricksโ€™ platform for building high-quality AI agents on enterprise data โ€” and built a multi-agent system that delivers clear, actionable guidance directly to sales teams. In less than two days, I created a tool that lets sales reps:

  • Quickly identify which customer accounts qualify for credit offers
  • Understand the exact reason an account isnโ€™t eligible
  • Rank eligible accounts to focus on the highest-impact prospects first

Continue to read more here.

4 REPLIES 4

WiliamRosa
New Contributor II

Thatโ€™s great โ€” thanks for sharing!

Wiliam Rosa
Data Engineer | Machine Learning Engineer
LinkedIn: linkedin.com/in/wiliamrosa

szymon_dybczak
Esteemed Contributor III

Thanks for sharing @Sujitha !

TheOC
Contributor

@Sujitha this is awesome. It is very reassuring that Databricks are using Agent Bricks internally! 

Agent Bricks has the potential to massively disrupt the whole tech sector (positively!). Iโ€™m excited to see how others use it - Iโ€™ve already got my own ideas ๐Ÿ‘€

Cheers,
TheOC

BS_THE_ANALYST
Honored Contributor III

@Sujitha I'm interested to see how this is going to be evolve with the recent news of 

"Tecton is Joining Databricks to Power Real-Time Data for Personalized AI Agents"
https://www.databricks.com/blog/tecton-joining-databricks-power-real-time-data-personalized-ai-agent... 

Some really exciting stuff going on! ๐Ÿ‘.

All the best,
BS