topic Reverse ETL in MVP Articles https://community.databricks.com/t5/mvp-articles/reverse-etl/m-p/161316#M232 <P>As the Lakehouse becomes your primary data and application platform and everything is consolidated there, you will occasionally need to push that data outwards. For example, to run a marketing campaign in Google Ads. #databricks #DataAISummit</P> <P><A href="https://databrickster.medium.com/my-favorite-announcements-from-the-data-ai-summit-2026-317fc68d4e75" target="_blank">https://databrickster.medium.com/my-favorite-announcements-from-the-data-ai-summit-2026-317fc68d4e75</A></P> <P><A href="https://www.sunnydata.ai/blog/data-ai-summit-2026-announcements" target="_blank">https://www.sunnydata.ai/blog/data-ai-summit-2026-announcements</A><BR /><BR /><span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="news.png" style="width: 999px;"><img src="https://community.databricks.com/t5/image/serverpage/image-id/28537iBE5B5839B30CA460/image-size/large?v=v2&amp;px=999" role="button" title="news.png" alt="news.png" /></span><BR /><BR /></P> Fri, 03 Jul 2026 16:35:17 GMT Hubert-Dudek 2026-07-03T16:35:17Z Reverse ETL https://community.databricks.com/t5/mvp-articles/reverse-etl/m-p/161316#M232 <P>As the Lakehouse becomes your primary data and application platform and everything is consolidated there, you will occasionally need to push that data outwards. For example, to run a marketing campaign in Google Ads. #databricks #DataAISummit</P> <P><A href="https://databrickster.medium.com/my-favorite-announcements-from-the-data-ai-summit-2026-317fc68d4e75" target="_blank">https://databrickster.medium.com/my-favorite-announcements-from-the-data-ai-summit-2026-317fc68d4e75</A></P> <P><A href="https://www.sunnydata.ai/blog/data-ai-summit-2026-announcements" target="_blank">https://www.sunnydata.ai/blog/data-ai-summit-2026-announcements</A><BR /><BR /><span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="news.png" style="width: 999px;"><img src="https://community.databricks.com/t5/image/serverpage/image-id/28537iBE5B5839B30CA460/image-size/large?v=v2&amp;px=999" role="button" title="news.png" alt="news.png" /></span><BR /><BR /></P> Fri, 03 Jul 2026 16:35:17 GMT https://community.databricks.com/t5/mvp-articles/reverse-etl/m-p/161316#M232 Hubert-Dudek 2026-07-03T16:35:17Z