In programmatic advertising, the value of an impression depends on whether an ad is viewed by a user. The Real-Time Bidding Optimization Solution Accelerator shows how to predict ad viewability and use those insights to optimize bidding strategies, maximize return on ad spend, increase conversions and reach target audiences.

With this Accelerator, you get

• Ready-to-use resources: pre-built code, sample data and step-by-step instructions ready to go in a Databricks notebook
• Predict ad viewability: use a model to estimate whether an ad is likely to be viewed by a user.
• Optimize bidding strategy: use viewability insights to inform real-time bidding decisions.
• Support campaign goals: work toward maximizing return on ad spend, increasing conversions and reaching target audiences.

🔗 Launch Solution Accelerator 👈