Once your apps are hosted in Databricks, you need one more element...

Customer data lake

If you need to run campaigns and maintain master records, a customer data lake becomes essential as it allows you to build your own solution (the premise: SaaS is dead) with all the tools to support it #databricks #DataAISummit

https://databrickster.medium.com/my-favorite-announcements-from-the-data-ai-summit-2026-317fc68d4e75

https://www.sunnydata.ai/blog/data-ai-summit-2026-announcements