Databricks now offers Snapchat Conversions API (CAPI) as a listing on Databricks Marketplace, so marketing and data teams can send governed, first‑party conversion events from the Lakehouse directly to Snapchat without CDPs, reverse ETL, or custom connectors.

Key highlights

• Lakehouse → Snapchat, directly: Use a pre‑built notebook from Databricks Marketplace to stream web, app, and offline events from your gold tables into Snapchat’s Conversions API.

• Stronger signals than pixel alone: Combine governed, server‑side events with Snap Pixel to improve Event Match Quality, capture conversions that browser tracking can miss, and reduce duplicate counting with built‑in batching and deduplication.

• Runs entirely in your Databricks environment: Data stays governed by Unity Catalog with existing security, lineage, and access controls; teams decide exactly which events and fields are shared, and on what schedule.

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