Databricks now offers Snapchat Conversions API (CAPI) as a listing on Databricks Marketplace, so marketing and data teams can send governed, firstโparty conversion events from the Lakehouse directly to Snapchat without CDPs, reverse ETL, or custom connectors.
Key highlights
- Lakehouse โ Snapchat, directly: Use a preโbuilt notebook from Databricks Marketplace to stream web, app, and offline events from your gold tables into Snapchatโs Conversions API.
- Stronger signals than pixel alone: Combine governed, serverโside events with Snap Pixel to improve Event Match Quality, capture conversions that browser tracking can miss, and reduce duplicate counting with builtโin batching and deduplication.
- Runs entirely in your Databricks environment: Data stays governed by Unity Catalog with existing security, lineage, and access controls; teams decide exactly which events and fields are shared, and on what schedule.
๐ Read the full post here ๐
