Meta Ads is now a native data source in Databricks

Databricks just announced a Meta Ads connector (Beta) powered by Lakeflow Connect, making it easy to ingest advertising data directly into Databricks—no custom APIs, no CSV exports, no brittle scripts.

With this connector, Meta Ads data becomes a first-class citizen in the Lakehouse, sitting alongside product, finance, and customer data.

Why this matters:

• Direct ingestion from Meta Ads using a built-in connector
• Incremental loads handled automatically
• Data lands as Delta streaming tables
• Less pipeline maintenance for data engineers

You can ingest key objects like campaigns, ad sets, ads, creatives, and ad_insights, with flexible breakdowns (age, gender, country, device, placement) and daily performance metrics.

Release notes & setup: https://lnkd.in/gsHsZDsy