Customers today expect brands to recognize what they care about, whether theyโre reacting to a campaign or actively browsing online. With Databricks Solution Accelerators for propensity scoring on sales data and realโtime clickstream propensity in ecommerce journeys, you can start turning both past behavior and inโsession signals into better, more timely customer experiences.
Propensity Solution Accelerators Overview
| Highlights |
Deliver personalized customer experiences (Propensity Scoring) |
Estimate propensity with real-time clickstream data |
| Problem |
Itโs hard to know which customers will actually respond to a specific offer when all you see is past order history. |
Itโs hard to tell from web logs which browsing sessions will end in a purchase versus an abandoned cart. |
| Signals |
Uses historical sales data (orders, products, customers) to infer individual preferences and likelihood to respond. |
Uses live clickstream events such as views, clicks, and cart updates to read in-session intent. |
| Impact |
Lets you focus campaigns and budget on customers with a higher chance of engaging instead of blanket messaging. |
Helps you step in at the right moment to save at-risk carts and lift conversion while users are still online. |
| Use case |
Batch propensity scores that drive smarter email, SMS, and CRM targeting for specific offers or categories. |
Real-time propensity scores that power on-site recommendations, reminders, or promotions during the session. |
| Who |
Ideal for lifecycle, CRM, and marketing ops teams running segmented and triggered campaigns. |
Ideal for e-commerce, growth, and product teams optimizing digital journeys and checkout flows. |
| Notebook |
A ready-to-run Propensity Scoring Databricks Notebook that turns raw transactions into reusable feat... |
A ready-to-run Real-Time Clickstream Propensity Databricks Notebook that turns streaming web data in... |
Turn your customer signals into data-driven, high-impact personalization workflows.
๐ Launch Solution Accelerator
