Ströer, one of Germany’s leading advertising companies, unified fragmented campaign data with the Databricks Data Intelligence Platform, achieving real-time insights, faster decisions, and massive cost savings.
Key benefits:
- Unified fragmented data into a single, scalable platform for cross-team collaboration.
- Enabled over 500 users with AI-powered, no/low-code tools for agile insights.
- Reduced manual reporting time by 25% and improved campaign benchmarking.
- Achieved €3.5M annual savings and 5X faster time-to-insight.
- Elevated campaign performance and operational flexibility across business units.
Ströer’s journey proves that with a unified data platform, organizations can unlock smarter, faster, and more cost-efficient advertising.
Read the full article here!
👉 Explore how Databricks empowers marketing and advertising leaders: Data Intelligence Platform for Marketing
